Navigating the 2020 Landscape

Have you ever felt like your ecommerce website is lost in the vast ocean of online retail? You’re not alone! In 2020, link building has become more crucial than ever for ecommerce success. Let’s dive into the strategies that will help your online store rise above the competition and make waves in the digital marketplace.

The Shifting Sands of Ecommerce SEO in 2020

2020 has been a year of unprecedented changes, and the world of ecommerce SEO is no exception. Here’s what’s shaping the link building landscape:

• COVID-19 Impact: With more people shopping online, competition has skyrocketed. Your link building strategy needs to be more robust than ever!
• Voice Search Optimization: “Hey Alexa, find me the best running shoes!” Is your site ready for voice queries?
• Mobile-First Indexing: If your site isn’t mobile-friendly, you’re already falling behind.
• E-A-T Principles: Expertise, Authoritativeness, and Trustworthiness are the new holy trinity of SEO.
• Local SEO Focus: Even online stores need to think local in 2020.

Mastering the Art of Link Building

1. Guest Posting: Your Ticket to Ecommerce Stardom

Guest posting isn’t just about getting a backlink; it’s about building relationships and establishing authority. Imagine being featured on a popular fashion blog, showcasing your latest collection while naturally linking back to your store. That’s the power of strategic guest posting!

Pro Tip: Always focus on providing value to the host site’s audience. A well-crafted, informative post will do wonders for your brand’s reputation.

2. Broken Link Building: Turning 404s into Opportunities

Picture this: You’re browsing a tech review site and click on a link to a product, only to hit a 404 error. Frustrating, right? Now imagine if you could replace that broken link with one to your electronics store. That’s the essence of broken link building!

Action Step: Use tools like Ahrefs or Screaming Frog to identify broken links in your niche and reach out to site owners with your replacement content.

3. Digital PR: Making Headlines and Earning Links

In 2020, digital PR is all about creating newsworthy content that naturally attracts links. For instance, if you’re in the health and wellness niche, consider publishing a study on how lockdowns have affected people’s fitness routines. Journalists love data-driven stories!

4. Resource Link Building: Become the Go-To Source

Create comprehensive guides, infographics, or tools that others in your industry can’t help but link to. A home goods retailer could create an interactive room planner, while a fashion brand might develop a style quiz.

5. Competitor Analysis: Learn from the Best

Why reinvent the wheel when you can see what’s working for your competitors? Tools like SEMrush or Moz can help you identify your competitors’ backlink profiles. But remember, the goal isn’t to copy – it’s to inspire and improve!

Tailoring Your Strategy: One Size Doesn’t Fit All

Different ecommerce niches require different approaches. Here’s a quick rundown:

• Fashion Retail: Leverage influencer collaborations and style guides.
• Electronics: Focus on detailed product comparisons and tech news coverage.
• Home Goods: Create DIY content and partner with interior design blogs.
• Health and Wellness: Emphasize expert opinions and scientific studies.
• General Ecommerce: Diversify your strategy, focusing on versatile content that appeals to a broad audience.

From Novice to Pro: Link Building for Every Level

Whether you’re just starting out or you’re an SEO veteran, there’s always room for improvement:

• Beginners: Start with the basics – create great content and focus on building relationships in your industry.
• Intermediate: Dive deeper into technical aspects like anchor text optimization and internal linking strategies.
• Advanced: Experiment with advanced techniques like programmatic link building and predictive analytics.

Ready to Revolutionize Your Ecommerce Link Building?

2020 has thrown us some curveballs, but with the right link building strategy, your ecommerce site can thrive. Remember, it’s not just about quantity – quality, relevance, and authenticity are key.

Are you ready to take your ecommerce SEO to the next level? Don’t let another day go by without implementing these powerful strategies. Your future customers are out there, searching. Make sure they find you!

Have you tried any of these link building strategies? Share your experiences in the comments below – we’d love to hear from you!